How to Write an Article

By Scot Manaher · 1 Comment

Knowing how to write an article and using proper syntax within its body can increase your placement within the search engine result pages.

Article creation specifically, crafting your article title and description for seo purposes was covered on Monday. Check it out here called SEO Article Management.

Today I want to cover how to help search engines and your visitors get a feel for what an article is about by stressing a certain word within the article. This certain word is what the article is about, it gives your readers and search engines an easy way to categorize your article.

I use strong html tags twice within the body of the content and once within the description. So for this topic you will notice that the main keyword has the strong tag applied to it twice within the body and once within the description as previously stated.

This is called keyword density. You can determine what they keyword density of the article by using a popular addon we have covered in previous article called SenSEO.

Your first navigate to your article you have created, then within SenSeo you simply type your keyword you’re targeting for in the user defined field. Click Inspect SEO criteria. Then click the show components button to the right of the user defined field. Under this field look at the left hand column, you will see all the components within the active URL.

For example I did a write up on a keyword tool guide a few months ago. I type that phrase into SenSeo hit inspect, hit the components button and look for the component in the left hand column called keyword density. The keyword density for keyword tool guide is at 4.65%. This means within the entire content, heading and description that specific word makes up 4.56 percent of the active page. This is excellent. It is simple as that.

Using a word over and over can get you penalized within search engines this is call stuffing. This was rampant in the past where search engines had little control over websites stuffing and these sites could get listed easily with using this blackhat seo technique. But since then search engines and their algorithm have evolved and penalize offending websites. Sometimes they even go as far sandboxing the whole domain. Sandboxing delists an offending domain within the result pages. So the 5 percent rule is a good gauge on density of certain words that is acceptable within an article.

Check back on Friday as we continue to cover how to write an article and we talk specifically about how to use tags, meta data, keyword tags and categories to drive your on page seo techniques.

With that this is Scot Manaher signing off. See you on Friday.

One last word is there a difference between using strong or bold html tags? Yes strong tags are recognized within screen readers and are for adding stress to a word. A bold html tag is for visual navigation, visual appeal and website design. I always use strong html tags, use one or the other don’t use both.

About Scot Manaher

Scot Manaher has written 111 post in this blog.

Scot is a blogger that loves writing about SEO, Internet Marketing and Work at Home opportunities. He owns and operates Niche Website Strategy and the Web Content Course system. He is also the Marketing Manager for The Content Authority which is a premier article writing service.