A niche website strategy is two pronged. Meaning first we define what it is not and then define what it is. With the knowing of what it is, then and only then can we put it to use to increase our websites exposure.
What A Strategy Is Not
If you have an interest you first decide to purchase a website domain in hopes to express that interest through it, whether it is an online business, blog or non-profit website. You brainstorm that idea, setup the website just the way you like it and it is very appealing to you. What you lack is the most important factor and that is visitors. Visitors make or break your site. They determine if you continue on with your site or if you let the domain name expire a year later. So a website without any traffic is not a niche website it is a waste of time. Your best of intentions went to waste, so did the hours of work you put into building your site and content.
This all might sound rather bleak and it is to be honest. In order to understand niche website strategy you have to be willing to learn from your mistakes. I purchased many domains built the websites and without the visitors I gave up months later. I learned from my mistakes.
A realization I came to is my time and my money are important.
-Niche Website Strategy
What A Strategy Is
So what is a niche website strategy? The knowledge of how search engines rank websites and how to use search engines to generate traffic to your website as your strategy.
According to gs.statcounter.com the chart below shows what each web surfer used for a search engine on a monthly basis. Identifying what search engine to concentrate on is critical and crucial strategy for website owners. As you see in the graph over 80.85% of all searches performed in the month of February 2010 were performed in Google, Yahoo captured 8.72% of the overall user traffic, Bing search engine captured 8.57% and the other search engines only captured less than 1%.
Why is it so important to understand who uses what search engine you might be asking? Simply put in order for people to find your website it will be done through search engines, unless you are willing to spend thousands of dollars for an internet ad campaign each month. Understanding the tools, terms and how search engines rate your website is critical for you as an owner to get the traffic you’re looking for.
Something you need to understand about search engines is the rank of each website is based on a keyword term or phrase and how well that term or phrase is optimized within the websites content. One thing great about the Google search engine is page rank cannot be bought it is free for site owners to maximize their sites exposure by taking advantage of it.
If you look at the visual image below I identify what a keyword or keyword phrase is. The great thing about keywords is you as a website owner are not limited to one keyword. You can maximize your website exposure by how a keyword is typed. Take for instance each keyword is weighed differently if you typed the phrase “treestand guide” in the Google search engine field and compare the results of the phrase “tree stand guide” you get totally different relevant websites.
You as a website owner are not limited to one keyword either. Each post, page or category on your website can be maximized for different keywords or keyword phrases. Say for instance if you sell tree stands. According to the picture below there are over 9,160,000 websites listed in Google containing the keyword tree stands. So if you’re hoping to maximize your tree stand store exposure you would be competing with 9 million other websites and the top five search results which have a high page rank.
That is keyword phrase research comes in. I did some quick research with some popular free tools that Google offers and I came up with one keyword that does get exposure and would be worth your time if you’re trying to cash in on tree stand keyword phrase and that would be keyword search phrase “climbing tree stand”. Although the 30,300,000 website results for the keyword phrase “climbing tree stand” might seem formidable. We as website owners should only be concerned with the top 5 website search results and how Google weighs each of them or more importantly what page rank each of those search results have.
To learn about whitehat seo check out my latest article Whitehat SEO Increases Your Website Exposure.
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