In my last article we defined what a niche website is and introduced you to some commonly used phrases. If you missed out on that article please check out Defining a Niche Website.
So a more in depth discussion is in order about niche website tools seeings how we have you motivated about building a niche website. Hopefully you are more than motivated actually because the more excited you are the more receptive you are as a student. If you have ever heard of the famous pitchman Billy Mays he projects to his audience by being excited about each and every project he sells. What relevancy is Billy Mays to website owners? Simply put look at Google Search Engine as the performance stage and we are pitching our websites to users using that search engine. The higher we rank in a search query aka keyword the more visitors we will retain. Although SEO is very important step in building a successful website the tools we use and the research we do and how we employ that into a strategy are just as important.
The following picture shows what an organic search is and shows what cost per click means. Business owners buy ad space from Google, when we optimize for a keyword or keyword phrase we can expect that estimated cpc when we apply Google adsense to our site. So if the the cpc is .70 or 70 cents the highest paying ad Google sold a business was for 70 cents every time someone clicked on they ad. This is just a brief overview of the tools but these are some basic fundamentals you need to wrap your head around.
website tools overview
I want to take some time and talk with you about what browser to use. Although Internet Explorer is a feature rich browser it lacks the functionality webmasters need when using popular webmaster tools and doing research. Yes you can do keyword research in IE but the addons we need come with Firefox but are non-existent or few and far between in IE.
When you do the initial brainstorming of your website a a great tip is to create a site map. The map will consist of your homepage at the top then tier off into pages and then into categories. This is were brainstorming and keyword research come into play. Google recommends not to use the same keyword for each and every page, they want unique content and descriptions. So using one keyword across every single page is not only limiting the broad use of many keywords you could possibly capitalize on but you could get a ding on your website reputation if you get caught keyword stuffing. Keyword stuffing is stuffing the same word in every page,category, tag, meta tag and post. The following picture is a representation of what a site map is.
site map website tools
Niche website tools can be broken down into two categories one is for research purposes the second category contains working tools. Tools that are useful to us as webmasters while we work.
One of the research tools is Goggle Help. It offers us no nonsense help.
You can find it by stopping by Google Webmaster help section. They cover topics from Search Engine Optimization (SEO) to site configuration and everything in between. The great advantage of using there help feature is who is better to teach you about their tools then the people that made the tools?
Another great niche website tools that I would categorize as a very useful working tool is SenSeo. It can be found over at the official SenSeo Addon page.
SenSeo Key Benefits
- Examines any webpage for relevant Search Engine Optimization criteria, that Google has established.
- Scores the webpage based on keyword relevance.
- Presents the website owner with an overall percentage grade consisting of the criteria’s.
Presents the website owner with a letter grade for each separate criteria.
SenSeo Intuitive Features
- Help the website owner by displaying handy informational links to learn more about each criteria.
- Allow you to inspect html and css page elements directly in your browser with a convenient magnifying glass tool.
- Allow you to type in the keyword a specific page is optimized for and weighs the relevance of that keyword by analyzing the content.
- And finally this handy Firefox extension is free. Although I do suggest you give a small donation to help the author continue the development of this truly powerful addon.
Check back often I will going into great detail how each tool can work for you. Thanks again for reading these how to do it tutorials provided by NicheWebsiteStrategy.com.
To learn about whitehat seo check out my latest article Whitehat SEO Increases Your Website Exposure.
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4 Responses to Niche Website Tools
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G’day, It is great to find a good blog like this one. Would you mind if I used some of the information here, and I’ll put a link back to your site?
Hi there, I was just surfing the web and came across your site . Thought I’d say hello and tell you that I’ve enjoyed my stay here, hope you have a morning !
Hello Lou yes aslong as use you link back to the original content I would not mind at all.
Sofia thanks for the kind compliment I am glad you have found this website beneficial I will updating in the near future. This is a part time venture and hope to shell out content weekly and go full time with it..
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