Internet buzz is defined as a popularity contest of websites hoping to get those coveted spots at the top of the buzz. Depending on how big the buzz makes it is dependent on how many readers that said content receives and how many readers pass it on. So the more visitors and readers the more it is buzzed about. Easy enough to comprehend without a college level degree.
Internet buzz is also used by big companies to drum up sales. Think about it, let’s set the stage. Lets call a very popular blogger Mr. X. Mr. X sees record numbers of visits per month. Big companies take note and offer Mrs. X said amount of money to write an article about their product but in a way it should not be obviously tied back to their company. Although you might be thinking oh god another conspiracy theorist it does make absolute sense. It is in the best interest of big companies to follow popular bloggers to capture more sales from those said visitors.
The question is will you cave into it? Would you create an article that is obviously ridiculous and have undertones of supporting a product of big company in the article or will you tell big company to pound salt? Or will let your view be biased based on a few quick dollars? Either way any time you tie your content to another person or company there are unforeseeable repercussions. Let’s say big company releases a new product which you have done a bunch of pre-promotional coverage on but the product turns out to have serious flaws leading to recalls or the business does not olhd up their end of the bargain when it comes to customer upport. You are putting your reputation on the line. If you have returning visitors and you earn their trust, then turn around an sell them how great such a product is when it is in actuality a piece of garbage, you are still accountable to your readers. So before you begin to start promoting others services and products it is essential to understand it could backfire on you and make you lose visitors.
Big companies will also approach bloggers to create internet buzz when their sales are in decline. The obvious reason being to drum up sales. So make sure you comprehend what you’re reading and don’t be fooled by publicity stunts.
Anytime I read an article I first scan for popular brand names. I then ask myself what the article is telling me. I then ask how this will affect any purchases I make in the future? If any of them point back to promoting a said product then I just click away and chalk it up as garbage.
I think there is big difference when a blogger comes straight out and says this is a review of the product but when they make inferences to make a said product shine then I look at it as only sly marketing and blackhat business techniques. Meaning someone I do not like to follow and definitely someone I don’t trust for advice. They are simply gold diggers.
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